Using its proprietary database, or the services of industry-specific research partners, OPR can provide clients with a wide range of reports and information to reduce the level of uncertainty and risk associated with decision-making.

The range of work includes:

• Market metrics – the size, growth and major players in geographic markets or specific industry channels
• Product metrics – units of product sold, dollar values, price points by channel, by market
• Consumer perception and expectation studies
• Competition evaluation
• Acquisition target evaluation
• Building the links between known facts in the marketplace and a client’s current and targeted position – “where are we, where do we need to be, and what must we do to get there?”